14th May 2012

Publisher News

The AW offices are abuzz with excitement as tomorrow marks the sixth annual Performance Marketing Awards brought to you by the A4U. Speculation and anticipation are in abundance as to whom the winners shall be; and more importantly whether Affiliate Window will scoop the highly coveted Publishers Choice of Affiliate Network award for the sixth year running. Check out the full shortlist here, all winners shall be revealed at tomorrow night’s award ceremony. Keep up to date with all things PMA by following the official twitter account in the run up to the awards and be sure to also keep an eye on our blog this week for a full roundup.

M-Commerce is the topic of the moment. If you want to delve even further in to this area, our strategy team has put together a full overview highlighting traffic, clicks, sales, conversion rates and advertisers with mobile tracking implemented on their sites. It’s crucial that advertisers employ tracking on m-commerce sites to ensure that their publishers earn commissions for all sales through mobile devices. Don’t forget, our platform is also set up to help you identify which advertiser programmes are mobile optimised so that you do not miss out on any of the fun.

The impending ePrivacy Directive deadline is looming.  May 26th sees the revised ePrivacy Directive enforced and compliance is the question on everyone’s lips. For those of you who are still uncertain as to what this means for the industry as a whole, our Strategy Director, Kevin Edwards answers the main questions that we are all asking along with what the anticipated impact will be for affiliate marketing. Read Kevin’s A4U post here.

Finally, a big thank you to all those that took the time to complete our newsletter survey. We have now compiled all of your comments and suggestions and over the coming weeks you may notice a number of improvements to our regular communications. In the meantime, enjoy this week’s edition which includes an interview with Lonely Planet and details of the Offer of the Week from Scribbler.

Until next time,



Jasmin Hassan
Web Editor


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