12th October 2011

Publisher News

Can't wait until Halloween to indulge yourself with some seasonal candy? Never fear, for this week is national Chocolate Week! We never need much of an excuse to enjoy some sweet treats, but there are lots of events and offers running over the next few days to bring our everyone's sweet tooth and celebrate all things cocoa. IWOOT are running a yummy offer in recognition of the week that gives consumers a free chocolaty gift when they spend over £40. Find out more about this promotion by clicking here.

If you missed last month's full IAB Affiliate Marketing Council meeting, but still want to keep a finger on the pulse, you can now view the full presentation deck that was discussed on the day online here. The next full meeting of the IAB's AMC will take place on November 24th. If you would like further details or are interested in attending, please contact AMC Chair Helen Southgate.

The approach of the festive season changes everything in the performance marketing world, and if you run paid search campaigns for our advertisers, that can mean an overwhelming increase in PPC campaign management. If this is something you are dreading, perhaps now is the time to look into a new bid management solution that has been designed specifically with affiliates in mind. Bid Right is integrated with leading affiliate networks, including Affiliate Window and gives affiliates control on profitability on a keyword level, as well as providing conversion data to aid optimization. Take a look at their website to find out more about what their solution could do for you.

Finally, don't forget to come and see us next week at a4uexpo London. We'll be at stand 25, where we will be serving complimentary drinks and offering you the chance to win prizes from Buyagift by entering our interactive global quiz!

Until next time,

Katherine Eames

 

Katherine Eames
Web Content Manager

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