17th October 2011

Publisher News

Did you know that we generally see higher conversions for affiliate traffic through mobile devices, with iPad traffic converting at twice the average for computer traffic? This is just one of the many insights offered in the A4u M-Commerce Report, released last week. This research was commissioned with our support because we know just how important it is to understand the impact of growth in new purchasing channels. As well as investigating the popularity of mobile websites and applications, the report covers mobile search, opportunities for offline conversion and predictions for the future of M-Commerce. To download a free copy of the report you simply need to login at affiliates4u and visit their M-Commerce page.

M-Commerce is also just one of the topics that Affiliate Window representatives will be discussing this week at a4uexpo London. If you want to delve in to this topic, our strategy director Kevin Edwards will be presenting the Complete Picture of M-commerce as an advanced session at 2:30 pm on Tuesday 18th October. As well as the other speaker sessions that Affiliate Window will be participating in, we love the a4uexpo because of the unrivalled opportunity that it presents to catch up with all of our partners, big and small. In this week's partnerships' tips, Mark reminds you to come and say hello at our stand, and to contact us now if you would like to arrange a meeting at the expo. Find out more about our full presence at the expo in our recent blog post.

We like to get Christmas all wrapped up in good time, which is why we have already hosted our annual gifts, gadgets and toys sector day, Unwrapped. This year's mini-expo was held last week at 11 Cavendish Square and received some great feedback. If you weren’t able to join us on the day, you can read all about the event in our round-up blog.

A couple of months ago we told you about an opportunity to make your voice heard in the industry by participating in Bigmouthmedia's annual affiliate survey. Well, the results are now in! Among their findings were interesting revelations about what affiliates are worried about for the future of the industry as well as reactions to Google's influence and the positive changes you would like to see. Read their full report by clicking here.

Until next time,

Katherine Eames

 

Katherine Eames
Web Content Manager

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