On 22nd November, our travel specialist, Aga Marchewka, hosted the first Affiliate Window and buy.at travel blogger workshop at Gilt Bar & Lounge. The evening proved a real success for both the bloggers in attendance to learn about monetisation of their content sites, and advertisers who contributed to the evening. Great news for all travel publishers were the big competitions and promotions launched on the night. To find out more about the event and how to get involved in the special travel incentives, click here.
The guys in our strategy department have been exploring the hot topics of QR Codes and cookie hierarchies this week. Matt Swan’s article for iMediaConnection argued that use of QR codes would soon move beyond just a fad and was a technology that advertisers needed to be utilising more tactically through the affiliate channel. Owen Hewitson’s article, featured on Econsultancy, took a fresh look at the issues raised by running parallel hard and soft cookie campaigns.
First on our Christmas list this year was a classic Fortnum and Mason Christmas hamper to deliver good cheer to one lucky publisher. The prize went down so well that we would like to send another F&M hamper out as an additional prize next week. Keep your eyes on our twitter accounts for more details about our mini competition to win a mini hamper.
Day to day affiliate concerns always make an interesting read, especially at such an important time of year. This week, affiliates4u spoke to well-known affiliate and industry blogger Jason Dale about his views on the current state of the industry and why he’s not putting the extra resource behind Christmas promotions that you might presume. Read the full interview by clicking here.
Of interest to all publishers promoting Christmas peripherals will be the launch of the Clintons programme, which began, exclusively with Affiliate Window this week. Clintons has a great range of personalisable cards for Christmas, as well as festive wrapping paper and small gifts. Hurry and join their programme today though, as the last date for guaranteed Christmas delivery is fast approaching.
Christmas is now only 18 days away, which means that we have passed the two days predicted to be the biggest individual online shopping days of the year. There were plenty of stats flying around about just how massive Monday November 28th and December 5th would be for Ecommerce, including those from Experian, summarised by TotallyMoney. With a predicted £13.4 billion to be spent in total on Christmas online, there are sacks of sales still to come, so there’s no time to look back. Recent research from KPMG reported by the BBC indicates that UK shoppers are embracing ecommerce and technology faster than other markets, so that should be just where they will be looking for last minute present advice, including all important delivery information to avoid any disappointment.
Best Regards,
Katherine Eames
Web Content Manager
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