2nd April 2013

Publisher News

Our most recent competition was a call to arms for all would-be pirates to help locate our Easter treasure. We provided a clue or two each day via Facebook, Twitter or Instagram to help all entrants on their way and we've now picked our winners! Congratulations @coldsnail_ltd & @bristolbites we hope the Retro Sweet Hampers courtesy of gettingpersonal.co.uk served you well this Easter. As always, keep an eye on our blog for the next opportunity to bag yourself a seasonal prize.

Forget Fashion Week, Fashionista’s turned up in their droves for last week’s sector event Fashion Focus, which saw 30 top fashion retailers showcasing their key products and inspiring trends for 2013. The evening proved a great success with publishers and advertisers alike, who were impressed by the speaker sessions as well as networking opportunities and one-on-ones held throughout the event.  Check out our blog for  a summary of highlights from the event.

Earlier in the year, the IAB and PwC released the UK’s first ever study on the Online Performance Marketing industry. As the first of its kind, the study allowed for never before seen insight made possible by financial contribution from over 20 companies, including Affiliate Window. The report set out to assess and outline an accurate portrayal of the size and value of the industry in the UK. With such a significant amount of money being invested within the channel, it is only natural it will be challenged about the value that is delivered. Client Strategist Matt Swan examines the challenges faced within the performance marketing industry, have a read of the full article via Fourthsource.

As the number one performance marketing network in the UK, one might wonder how it all began… The A4u recently caught up with our Managing Director Mark Walters and Chief Operating Officer, Adam Ross to delve into how they started at the company together with their views on the ever-growing US scene in their latest article Career Moves, Aspirations & US Insights - Affiliate Window Reveals All.”

Finally, we are excited to announce the launch of NOOK - the leading retailer for reading devices, tablets, content and digital media by Barnes & Noble. Learn more about the programme and why you should partner with the brand on TheHub.

Until next time,

Jasmin Hassan
Web Editor


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