25th March 2013

Publisher News

Last week saw us launch our Easter Competition – Have you got what it takes to be an Easter Pirate?, which means we have some tasty goodies to give away. We have two retro sweet hampers up for grabs courtesy of gettingpersonal.co.uk and to be in with a chance of winning, all you need to do is engage with us through Facebook, Twitter or Instagram where we will be sending out a clue or two each day as to where we’ve hidden our Easter treasure. Finders keepers, losers weepers so you better hurry, competition runs until 23:59 GMT tomorrow.

Baidu: China’s answer to Google, launched in the UK this week. Award -winning paid search marketing agency Net Media Planet, in partnership with Chinese advertising agency CharmClick will be working together exclusively to help British and Irish brands take advantage of this lucrative market. The new service exclusively offers UK and Ireland based companies the opportunity to advertise on China’s leading search engine, Baidu. For more information about how you and your business can make the most of the UK opportunity head over to the Net Media Planet blog.

How does the opportunity to earn 5% commission if you are one of the last five touch points in a consumer journey sound to you? Well, Shop Direct Group is offering exactly that in a new trial campaign to remunerate more publishers. The groups’ Online Marketing Executive, Ryan Jones recently spoke to the A4u regarding this new attribution model including the background for the idea and expectations of the results. Have a read of the Q&A here.

Until next time,

Jasmin Hassan
Web Editor


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