11th March 2013

Publisher News

It has been two successful years since we introduced Vertical Specialists on to the network. With the first of our specialists focusing on the Fashion and Travel sectors respectively, the growth in these areas is impressive. The results of our recent case study, published on the A4u, speak for themselves as 2012 saw Fashion long tail partners grow their earnings by 42% to almost £3.7m with the Travel sector showing new publishers earning themselves £1.1m in commission. Our next sector event - Fashion Focus gives you the chance to meet our Fashion expert face to face. Contact her directly for availability to attend and see what she can do for you.

Save the date! The a4uexpo London is coming to the capital this October 29th and 30th and The Park Plaza Westminster Bridge Hotel is the venue of choice for the annual event. A4uexpo London is the UK's leading performance marketing conference and exhibition, bringing together a hugely international audience of industry leaders, under one roof, over an incredible two days. Learn more about the event and why this year’s expo comes with a slight twist, highlighting education and professionalism in performance marketing.

Finally, if you are new to the performance marketing industry, or considering starting activity in the US, why not check out a great Q&A session with our own Jeannine Crooks – an Account Manager in our US team. Based in Denver, she is very active within the industry and looks after a wide range of programmes. In this A4u interview she discusses how publishers need to work on privacy, ethics and commitment to ensure they are offering value to their advertisers. Go on, have a read…

Until next time,

Jasmin Hassan
Web Editor



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