14th January 2013

Publisher News

With the dust settling on the excitement and energy of the New Year it is natural that we all look ahead to what the year may or may not have in store for us. Enter Account Director and Strategist Simon Hofmeister to the rescue with his top ten 2013 predictions for performance marketing. The article on the A4U examines, amongst other things, networks expanding their offerings along with the role social media has to play and the growth of the lead generation channel. With greater investment in the industry opening up the possibility for new technologies, 2013 looks very promising indeed.

It was not only Simon who was busy with his quill and ink set this week, as Client Strategist Matt Swan delved into the world of performance marketing with an engaging article of his own. With Christmas out of the way, Matt’s Post-Christmas sales and device trends: stats round up article takes a closer look at the key network mobile stats for December with an emphasis on Cyber Monday, post Christmas sales and device trends. Have a read here live on Econsultancy.

If you work with us in more than one territory we have some exciting news: Free Fiver Friday US has arrived! #FFF US contains all of the glitz and glamour of the original #FFF and it’s as easy as (American) pie to get involved, check out our US blog for more information. That means you now have the opportunity to win $5 and £5 simultaneously each and every Friday.

Finally, if you’re looking for an excuse to be in the Big Apple, be sure to register for Performance Marketing Insights (PMI), the content-led global performance marketing conference which is taking place in March. As Titanium sponsors of the event, we endorse the exceptional standard of the conference. Registration is now open and you can learn more about the conference here.

Until next time,

Jasmin Hassan
Web Editor


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