10th December 2012

Publisher News

Affiliate Window staff members are the unlikely stars of a naked calendar cleverly titled The Naked Network - using office furniture and stationery to protect their modesty. The idea came about earlier this year with the aim of doing something a little bit different yet fun in aid of our charity partner, The Encephalitis Society. “Initially I was naturally a bit skeptical about being involved,” said Nicola Clare, Account Director at Affiliate Window, “but when the working group got together and we discussed the fundraising potential for such a unique project, I knew I had to say yes and give it a go.” And that was just the start of a project which kept a few courageous staff members and professional photographer David Ross, busy for the last couple of months. The result is a calendar which features 10 young men and women, devoid of all clothing, bravely posing at a number of locations around the office. The limited edition calendar is on sale now for £10 (plus P&P), pick yourself up a copy before they sell out!

The excitement doesn’t end there, as last week also saw the release of our Christmas game – Refuel Rudolph. This year, the gloves are off as advertisers and publishers alike battle it out in the hopes of winning one of three top cash prizes totaling £1,000. Save Christmas and help our red nosed friend fly, by feeding him all his favourite treats. Whoever catches the most falling food from the sky will win big. That’s not all however, as we’re feeling extra generous and that’s why for four weeks only throughout December, Free Fiver Friday will become Free Fifty Friday! Win fifty big ones just by tweeting at us. Start following us on twitter now and get your tweets in this week.

How much do you know about Black Friday and Cyber Monday? The US phenomenon has crossed the pond making these two dates the most anticipated days of shopping in the run up to Christmas. Be sure to check out Client Strategist, Matt Swan’s article highlighting the key trends and stats to learn more about these shopping periods. The article also looks at the role of specific promotions as well as the impact of m-commerce, making the stats well worth a read.

Finally, you may have heard that we have launched in Ireland. We are now running programmes with well known brands such as Debenhams, Groupon and lastminute.com exclusively in the Irish Market. Check out the press release here and learn more about the Irish expansion.

Until next time,

Jasmin Hassan
Web Editor


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