26th November 2012

Publisher News

If you are beginning to reflect on 2012 in order to put plans in place for making 2013 bigger and better, why not check out our Head of Publisher Services, Edwyn McFarlane’s recent article for the A4u, ‘A Welcome intrusion.’ Edwyn discusses the need for publishers to evolve in order to survive in the current industry environment whereby consumers are being pinched left, right and centre before they’ve made a purchase. Read the full article here.

Is your mobile knowledge up to scratch? Over 85% of advertisers on Affiliate Window now have mobile tracking in place. This is not surprising with Christmas just around the corner. M-commerce will be playing a bigger role in retail with cash and time strapped consumers adopting mobile shopping to compare prices and hunt down deals. Learn more about the tracking checks being implemented and the largest revenue drivers tracking mobile sales in Client Strategist, Matt Swan’s latest article on the A4u.

We’re back! Our dedicated Christmas twitter account @AwinXmas made its grand comeback last week. Be sure to follow it for all the latest festive fun and promotions as we’ll be tweeting our hearts out in the run up to Christmas.

Finally, if you’re short on time and are prone to disappointment then you will not want to miss the last order dates for 2012. Head over to our blog for the latest dates and ensure that your presents arrive on time.

Until next time,

Jasmin Hassan
Web Editor


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