23rd April 2012

Publisher News

Yesterday the capital played host to the Virgin London Marathon, which saw elite athletes battling for the top spots and a place at the Olympics, as well as 29 new Guinness World Records set by creative amateurs. Our favourites were the new records for the fastest marathon on stilts (set at 6 hours 50 minutes by a brother and sister team) and the fastest marathon dressed as a dairy product (set by a giant ice cream at 3 hours 37 minutes). As the countdown continues to the highlight of the affiliate sporting calendar, we have started to release profiles of the contending teams who will be battling it out for the coveted SuperGames trophy. Get to know the competition by following our blog. Savoo and Quidco have already let us in on their team secrets and they are looking like tough challengers. Quidco Hotspurs are so confident they won’t even be training and have selected Superstyling, Groove Armada as their team anthem. Savoo A.O.N. Allstars on the other hand will be taking inspiration from Brian Jacks (of Superstars fame) and Dr Frank N Furter and getting some extreme training done in Gdansk! If you are itching to square up against the finest sporting machines in the industry, click here to find out more about signing-up for the tournament.

If you haven’t already, today is a great time to take a few minutes to contribute to insight and improvements within the industry, by completing the 2012 European Affiliate Survey. This annual research provides great comparative information on a whole host of topics that are important to affiliates. Make sure your voice is included and be in with a chance of winning an iPad by getting involved today. If you only have a few minutes spare, don’t forget that Affiliate Window are also currently looking for publishers to complete our short newsletter survey. It’s all about making these communications as useful as possible and there’s a chocolate goody bag up for grabs for one lucky respondent. Click here to find out more.

One survey that has already reaped rewards, was run by Savoo earlier this year. Alongside Affiliate Window, they carried out research to look at how the British public were using discount codes across different verticals, demographics and regions. The findings were published last week in the form of the ever-popular infographic and showed a very healthy growth in voucher code demand and use. Find out more about the results and see the full infographic by clicking here.

Finally, if the marathon has got you in a charitable mood, one of our advertisers has a great cause that you can get involved with. Experience Mad’s Customer Service Manager Michelle Hughes will be jumping out of a plane in aid of the Essex Air Ambulance on May 13th, and she would appreciate any support that people are able to offer. As well as offering a skydive like the one Michelle will be doing at a discounted price, Experience Mad are also currently running a 5% discount code for affiliates valid on all skydiving and parachuting experiences. Click here to read about Michelle’s story and find out more about the programme.

Until next time,

Katherine Eames

Katherine Eames
Web Content Manager


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