Welcome to Quarter 4 2011. There are 24 days until the clocks go back an hour, 25 days until Halloween and only 80 days until Christmas. Doesn't time fly – like a witch on the broom! The Halloween category on our Offers Blog is already teeming with spooky sales, deadly deals and creepy costumes that are perfect to promote over the next couple of weeks. Don't miss a trick (or treat!), click here for the RSS feed for this category to ensure you make the most of our advertisers' monstrous seasonal suggestions.
This week saw the successful release of an update bringing all Affiliate Window interface functionality within one platform. All the tools that you need within your account are now accessible in one place, with seamless transition from one area of our interface to another. This update also simplifies your login options, so please be aware that all users are now required to log in with their Darwin user credentials, which can be entered on our homepage. To find out more about these improvement to our systems, click here.
With pressure to take full advantage of the Christmas season, the next couple of months can be a stressful time for everyone in performance marketing, but we're here to help. Over the next few weeks we will be letting you know about the best way to keep on top of Christmas content and offers by getting the most from our portals and blogs. We'll be launching fun competitions, especially for you, to keep the festive cheer flowing and remind you that this is the season of giving. We are also hosting, Unwrapped, a Christmas focused sector day to showcase gifts, gadgets and toys that will be this year's best sellers and let publishers network with relevant brands. There are still a few places left for publishers to attend Unwrapped, which will be held on Thursday 13th October. If you would like to secure a place, please send your company name, affiliate ID and contact details to our events team.
In the run up to the most important shopping season the Internet Advertising Bureau has today released some great news about the strength of the industry. Their latest research reports a 13.5% year on year increase in online adspend. Find out more about their findings by clicking here. If you are a member of the IAB, you can also access the full report for free here.
Finally, don't forget that you can still register for a pass to this year's a4uexpo London with a 10% discount by quoting AFFWINCLIENT10, but make sure you stop by stand 25 to say thank you!
Until next time,
Katherine Eames
Web Content Manager
