28th September 2011

Publisher News

It is that time of year again, all the students are back in class, the leaves are turning and everyone in performance marketing has begun Christmas plans...time for an Indian Summer! With temperatures more reminiscent of July predicted for this week, everyone is making the most of the last rays before the nights really draw in. Why not make the most of the extra pleasant weather to complete some DIY tasks, with B&Q's latest offers. Or you could fill your home with fresh colourful blooms, with Serenata's latest seasonal picks. Or, if you are dreaming of extending the summer even further, our in-house travel specialist has already compiled a list of the best Winter Sun holiday deals. See her recommendations here.

Speaking of travel opportunities, this week saw the launch of the Jet2holidays' Affiliate Window programme, giving our travel publishers access to promote another one of the UK's leading holiday providers. Find out more about their migration to our platform and programme offering in our recent press release.

There were two big updates from the IAB's Affiliate Marketing Council this week. Today, saw the release of a new best practice guide, regarding affiliate auditing. Acknowledging the frustrations of affiliates who are removed from programmes without warning, the AMC has invested in developing an official best practice guide to support publishers and make suggested procedures clear for advertisers. Our own strategy star Owen Hewitson was heavily involved in putting the guide together and commented that "the practice of full programme audits has become more common in part because of an increased demand by advertisers for full visibility. This document aims to support greater transparency for all parties so that audits can be conducted in a fair and responsible manner."

In other AMC news, this week saw the launch of their first Advertiser Survey. Although this is not initially aimed at publishers, you can find out more about the background to the research on our blog, and it's definitely worth watching this space for the results of the survey when they are released.

Also in this week's newsletter, there are lots of new promotions, an interview with Darshana from new programme LyncMeUp.com, a new TV advert from the stylish Marks and Spencer, plus the low-down on our upcoming Gifts and Gadgets event, Unwrapped.

Until next time,

Katherine Eames

Katherine Eames
Web Content Manager

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