12th November 2012

Publisher News

With Halloween and Bonfire Night now both over for another year, everyone’s thoughts turn to Christmas in earnest. We’ve been helping publishers through the publication of regular mini feeds and top tool tips, the latest of which is now live on our blog. Read the article for suggestions on getting the most from our ticketing support system this festive period. Come December we’ll also be spreading festive cheer by giving our publishers ways to win themselves a little extra Christmas cheer…watch this space for more details!

In the meantime, we continue to give away our weekly dose of good news in the form of #FFF - that’s Free Fiver Friday for those not already in the know. Each and every Friday we line one publisher’s pocket with £5 to spend on whatever they’d like, to be in with a chance to win all they need to do is send a tweet to @AffWin using #FFF. To read all the T&Cs and view a list of previous winners then check out our blog. To keep an eye out for reminders and to see who is playing, head over to twitter.com/affwin this Friday.

Also creating excitement this week is the release of our strategy’s teams latest network mobile stats, headlined by the fact that 10.70% of all sales were through mobile devices (including tablets), which is up from 9.98% in September. You can download the full report for more insight on how m-commerce is shaping our landscape.

Buzz was also created around the release of 2013’s Performance Marketing Awards categories. In May next year the great and the good of our industry will descend on Park Lane in London to celebrate the success, innovation and creativity from within the performance channel. The list of accolades has been extended to include honours such as ‘Best Brand Engagement Campaign’ and ‘Most Incremental Performance Marketing Campaign’. To read the full roundup and find out more about next year’s event, head over to a4u News.

And finally, if you’ve not done so already, we’d like to remind you to take part in the 2012 LBi affiliate survey. It will only take 10 minutes of your time and as a special thank you for responding, you will be sent a copy of the report highlighting the key findings and be entered into a free prize draw where one lucky survey respondent will win a brand new iPad Mini!

Until next week,

Jasmin Hassan
Web Editor

 

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