5th November 2012

Publisher News

Day to day performance marketing concerns always make an interesting read, especially at such an important time of year.  Recently, Affiliate Window’s COO, Adam Ross spoke about his views on the current reputation of the industry, fueled by the recent a4uexpo London’s Value & Perception Debate session. Read the full article on the A4u here.

Of interest to all publishers promoting Christmas will be our weekly Mini Feeds and Top Tool Tips. So far we have published The Top 10 Handheld Devices, Top 10 Games Consoles and Video Games, Gifts for Dad Retailers and Gifts for Mum Retailers. On the Tool Tip front we have discussed The Discount Code Tab, The Advertiser Tab and The ePrivacy Directive Plugin. Keep an eye out for this week’s feed and tip, coming to a blog near you.

Once again LBi has released their annual survey which invites you to give your opinions on the highs and lows or developments and surprises from the last twelve months. The results of this survey aim to showcase various attitudes and trends within the performance marketing channel as a whole. Find out more and take part in the survey here.

Finally, we still have spaces left at our travel sector event – All Aboard on Wednesday 14th November at Gilt London. Don’t miss out on the opportunity to get on board with our partners, sign up now!

Until next time,

Jasmin Hassan
Web Editor


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