24th September 2012

Publisher News

The approach of the festive season changes everything in the performance marketing world. With only 91 days until Christmas, the pressure is on to make sure you take full advantage of the inevitable buying frenzy that is set to kick off any day now. Of course, we’re here to help and over the next few weeks we will be letting you know about the best way to keep on top of Christmas content and offers by getting the most from our portals. Also, don’t forget to sign up for Unwrapped 2012 taking place Thursday 4th October. With confirmed advertisers including Red Letter Days, PhotoBox and Interflora, this Christmas focused sector event provides the perfect networking opportunity for publishers working in the gifts, gadgets and toys sector.

Now as the busy season picks up, it is vital that your website is fully optimised to ensure increased conversion rates. If you are serious about turning your traffic levels into sales then have a read of Affiliate Window Account Executive, Katherine Wettern’s article on “Top 10 tips for increasing conversion” to identify which areas you should be focusing your efforts on.

Christmas shopping was the last thing on our triathletes minds as they took to water, bikes and tarmac in their quest to swim, cycle and run to success at this weekend’s Virgin Active London Triathlon . We would like to extend a huge thank you to all those who donated to our team.  Your support goes a long way in helping make a difference to the lives of those affected by Encephalitis. You can learn more about The Encephalitis Society and see examples of the important work which can be achieved through your fundraising here. You can still show your support for the cause by visiting the team’s JustGiving page.

Finally, don't forget to register for Internet Retailing’s webinar on Mobile Marketing in the Performance Channel. The online session will be taking place this Thursday featuring speakers Gill Makepeace from Debenhams and Affiliate Window’s very own Kevin Edwards. Register for free here.

Until next time,

Jasmin Hassan
Web Editor

 

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