10th April 2012

Publisher News

Did you enjoy your long weekend? Like our competition winner and thousands of others across the UK, we ate our fair share of Easter eggs (and hot cross buns, simnel cake and chocolate nests). However, we balanced out the indulgent food with a bit of hard graft as DIY-fever hit the nation. To celebrate the season of Do It Yourself, this week sees our Home, Garden & Outdoor event, Al Fresco, take place at The Folly. With the networking day fully subscribed, we expect experiences to be shared, business opportunities to be built and relationships to bloom. If you are one of the publishers who secured a space, be sure to tweet your feedback to @AffWin across the day using #AlFresco2012. Get yourself in the home improvement mindset as one of our attending merchants, the UK’s leading independent luxury homeware etailer Artisanti, answer our questions in this week’s merchant profile or check out our Home and Garden Showcase.

Something affecting the entire affiliate community is the approaching deadline for enforcement of the ePrivacy Directive. Our Strategy Director, Kevin Edwards, went along to a Government hosted event with other representatives of the IAB Affiliate Marketing Council to learn more about the current state of play. In short, the good news is the practical solutions our industry have been working on for the past eighteen months seem to set us in good stead. Read the full write-up on A4U News or visit the AMC Blog for further information.

Other exciting updates from the performance channel this week included the launch of Trinity Mirror Group’s daily deals site who are working exclusively with Affiliate Window for lead generation,  the latest IAB PwC research which shows online ad spend is on the up, plus a great infographic from IMRG and eDigitalResearch to showcase the explosion of Mobile. To keep on top of the latest industry developments, make sure you read through our regular round-up article, Top of the Blogs, which is published at the end of every week.

Also in this week’s newsletter; get your holiday fix from our travel specialist Aga in Partnerships Tips and our Merchant of the Month, the Walt Disney Travel Company. Diamonds are our best friend as QP Jewellers sparkle in the Offer of the Week slot and Furniture Village show us how to accessorise our home as Editor’s Pick.


Until next time,

Katherine Eames

Katherine Eames
Web Content Manager



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