12th March 2012

Publisher News

Does the revised “Privacy and Electronic Communications Regulations (PECR) 2011” confuse you? There has been lots of helpful advice offered by various industry experts about what the new ePrivacy rules might mean for advertisers working through the channel, but publishers of all sizes will also be affected. The Internet Advertising Bureau’s Affiliate Marketing Council tasked its legislation sub group with producing a guide for publishers to make compliance with the directive easier. The Consumer Transparency Framework that they came up with provides a structure for a consistent industry approach to the challenges of compliance, in particular to support smaller publishers who may not have the resource to develop their own response. Find our more by clicking here.

This Sunday is Mother’s Day in the UK, which means that it’s time to spoil your Mum rotten, and what better way to do that, than to enter our publisher competition to win a beautiful bouquet of flowers from Fortnum & Mason. We’ve extended the time for entries until tomorrow morning, and you can enter via Twitter, Facebook or email. All you need to do is let us know the best piece of advice your Mother ever gave you. Click here for full details. To inspire you, we’ve also put together an article of the best advice from Mother-Marketing – those gems of wisdom that will help you navigate the world of performance marketing on the straight and narrow. Read the full blog here.

It has been ten weeks since the Christmas break, so we’re definitely ready to think about our next break! Tomorrow sees the inaugural PerformanceIN Travel & Leisure jetting into town. Hosted at elegant venue the Hurlingham Club, there will be two conference tracks, including a session with our Strategy Director, Kevin Edwards, and Client Strategist, Owen Hewitson. Click here for the full agenda. Ahead of the main event, hosts affiliates4u have published a number of interesting travel articles. These include our own top ten tips for travel publishers, drawing on our experience managing travel programmes of all shapes and sizes, as well as a thought provoking look at the issue of attribution with contributions from the advertisers themselves. Our Travel Specialist, Aga Marchewka, will be attending the event all day, so follow her on Twitter for real-time updates.

Until next time,

Katherine Eames

Katherine Eames
Web Content Manager




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