30th July 2012

Publisher News

Danny Boyle's opening ceremony really was the best of British. From the much discussed Daniel Craig and Her Majesty’s Bond sketch, to Mary Poppins shooing away Lord Voldemort, Boyle brought his grand vision to life, exploring the diversity, culture and youth of Britain today. Despite the awkward moments where we had to look up some of the competing countries to see exactly where in the world they are, it was a stunning introduction to the Olympics and a celebration to be proud of.

Speaking of proud…congratulations are in order for Encephalitis Ambassador Rebecca Adlington, who took home the bronze medal in yesterday's Olympic 400m freestyle. Alongside cyclist Lizzie Armistead, she helped start the list of medals for Team GB. Check out all our advertiser’s current Olympic promotions live on TheHub now.

The A4U has long been the go to site for all things performance marketing, be it the latest news or key industry events, so it comes as no surprise that they recently uncovered their first advertiser survey to gain insight into the needs of advertisers in the performance marketing sector.  Don’t miss our interview with Head of Content, Chris Johnson, who explains the importance of such a survey and how the results will help shape the A4U’s content strategy.

As platinum sponsors of A4U Expo London 2012 we are pleased to offer a 10% saving on two-day conference passes to all our publishers. This year’s two-day performance marketing event promises to be the biggest and best yet; with over 40 sessions and debate panels, over 1,000 international delegates and a variety of different networking opportunities. Taking place at the Hilton London Metropole on the 16th and 17th October, the A4U Expo will cover topics such as the latest mobile redemption technology, retargeting strategy, in-Facebook social affiliation and the highly anticipated introduction of attribution modelling. Join us at the industry’s ‘must-attend’ event and use the code @ffwin10 at the basket to secure your 10% discount.

Some believe football is a matter of life and death…if you agree with this sentiment then why not join the Affiliate Window Fantasy Football League, it’s free to play and you could even walk away with the new iPad! In addition, the overall winner of the Fantasy Premier League 2012/13 will also enjoy the fantastic prizes on offer courtesy of the Barclays Premier League. These include VIP hospitality at two Barclays Premier League matches, visits to a selection of major UK tourist attractions, a private ride on the London Eye - champagne included, a speedboat ride down the Thames and the opportunity to check out the views from Europe’s tallest building, The Shard. So what are you waiting for?  The league kicks off 18th August so sign up now.

Until next time,

Jasmin Hassan
Web Editor


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