20th February 2012

Publisher News

If there was ever a time that the Fashion Police were out and about, it’s now! London is currently hosting one of its biannual Fashion Week’s, which has become synonymous with cutting edge design and best-of-British chic. Affiliate Window and buy.at are currently gearing up for our own stylish event, with Fashion Focus now less than two weeks away. Last week, we took the opportunity to ask Jess Markwood, who will be presenting her top fashion trends for 2012 at our event, to share industry knowledge about fashion performance marketing, top brands to watch and developments at OSOYOU.com. Read our full interview with Jess by clicking here.

Are you making the most of the network? Find out by taking a look at Matt Swan’s latest article for affiliates4u. Matt has outlined his top 10 questions that all publishers should be asking network Account Managers, in order to find out information about programmes that can really improve the way activity is targeted. Do know your key advertisers’ promotional calendar? Or what KPIs that look for from their digital activity? The more you know, the better you can work with brands to reinforce your own hard work. Click here to read Matt’s full article.

Speaking of asking Account Managers the right thing, Vodafone recently provided some real insight with their answers to A4u’s Programme of the Week questions. Network contact, Stuart Ralph, provided details about changes to the programme’s commission structure, the strategy behind their use of voucher codes and top tips for what sells best. Read the full programme profile by clicking here.

Are datafeeds the bane of your life? While there will always be room for improvement in this area, the Affiliate Marketing Council recognised that there was a need for an industry wide guide to getting the basics right. As such, they have been working with FusePump to produce their first Product Feed guide, as well as sector specific documents that cover the Travel and Mobile industries. Click here to find out more about the importance of these guidelines as well as more background on the development of datafeeds, from FusePump’s Barney Larkin.

Will you be at OA&A next week? Read about the sessions that Affiliate Window and buy.at will be participating in, as well as our top tips for other must-attend seminars, in our recent blog post.


Until next time,

Katherine Eames


Katherine Eames
Web Content Manager




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