2nd July 2012

Publisher News

First things first, a massive congratulations to both the Sky and Affiliate Window teams for walking away with this year’s Best Use of Affiliate Marketing award at last week’s New Media Age awards. The competition was stiff with major brands such as Argos, Debenhams, Tesco and many more vying for the top honour. However, the awards themselves recognise the leverage of new media usage in the UK and the teams have certainly demonstrated forward thinking in their approach to innovation and technology.

Keep an eye on our blog for a special guest post from Sky’s Online Marketing Controller - Helen Southgate. Well done to all of the other winners, you can see full details of everyone who picked up an accolade here.

Last week saw the Grand Hall in Olympia play host to the IDM Academy’s Online Marketing Show 2012. Kevin Edwards, Strategy Director at Affiliate Window was there to give a presentation on Mobile Marketing in the Performance Channel incorporating Affiliate Window data from 2011/2012. The presentation is particularly informative for both advertisers and publishers as the growth of mobile commerce becomes a key component in the way we do business. You can find Kevin’s full presentation here and the full IDM Academy programme can be found here.

It’s a time for giving and here at Affiliate Window we recently teamed up with The Encephalitis Society as our chosen charity of the year. Our staff are raring to go and have already organised a variety of grueling fundraising events from the Great British 10k Run this weekend to the 3 Peaks Challenge in late August amongst others. You can get involved and support this great cause by visiting our JustGiving page, every penny really does help.

Also in this week's newsletter: Deborah Luckham lets us in to the world of Sea Life with a profile including her ideas on the future of affiliate marketing; Alex in our publisher services team has some sound advice about expanding your horizons and joining a variety of programmes; and there are plenty of new publisher incentives and commission increases to support your promotions.

Until next time,

Jasmin Hassan
Web Editor

 

 

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