30th January 2012

Publisher News

With the London Olympics dominating this summer, 2012 will be a massive year for British sport, and there is already plenty of talk of competitive recreation. This weekend saw the men’s final of the Australian Open in Melbourne, which ended in a victory for world number one Novak Djokovic. With Great Britain’s Andy Murray making it into the semifinals, we might have a memorable Wimbledon coming up in June. Across the pond, next weekend is a big weekend for sport as American football fans tune in to see the New England Patriots go head to head with the New York Giants in the 46th NFL Super Bowl championship. Things will also be getting underway in the 2012 RBS Six Nations Championship as France take on Italy, Scotland meet England at Murrayfield and Ireland and Wales square-off. Some of our great sports and leisure advertisers, including Lovell Rugby are still offering discounts in their January Sales, so get promoting now to make the most of people getting themselves kitted out in support of their teams.

Did you enter our competition to win a pass to attend PerformanceIN Travel and Leisure? Last week we announced that the winner of the pass to join us at the networking day was Martino @WhichBudget. If you are considering booking your own place at the conference, check out travel specialist Aga’s competition announcement for loads of reason why this will be a must-attend event.

We all want more insight in to our industry and what better way to achieve that than to survey your partners and colleagues. Throughout 2011 there seemed to be a new questionnaire each week, aiming to show what publishers really think and really do, as well as what advertisers really want and really say. But what did all the results from these endless reports really tell us about performance marketing as a whole? Owen Hewitson has revisited the findings of three big surveys from the end of last year to see what additional insight we can gain from reading their results together. Find out what he saw by reading between the lines in part one and part two of his article for Netimperative.

The big news last week, was the first full Affiliate Marketing Council meeting of 2012. Instead of holding an election for the new chair of the council (no candidates came forward) the meeting focused on alternative structures and leadership models that could help the rapidly expanding council achieve even more in the coming twelve months. What will this all mean for the future of the council? Read Affiliates4U’s article to find out – including comments from our own Kevin Edwards about what lies ahead for the industry’s independent regulatory body.

Finally, a quick reminder that the deadline for submission of Performance Marketing Awards entries is this Tuesday 31st January – unless you are happy to pay the £50 extra for late submission. Don’t forget to follow the rules and guidelines for submissions, and good luck!

 

Until next time,

Katherine Eames

Katherine Eames
Web Content Manager

 

 

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