23rd January 2012

Publisher News

Happy Chinese New Year! Things are heating up as this week we enter the year of the Dragon. Affiliate Window was founded back in 2000, so the Dragon is also our own sign of the animal zodiac. As tradition has it, we should be wearing red this year to counteract any possible bad luck. With buy.at in the office, I'm sure we'll be protected! Festivities will be continuing over the next couple of weeks, so there’s still time to promote some seasonal treats to bring in the new year in style. Baker Ross have some great arts and crafts set for everything from Chinese lanterns to cushions, hats and fans. Click here to see their recommendations and offers. Yellow Moon can also help you get creative with their own range of Chinese craft ideas, including dragon masks.


If you were considering attending this month’s full meeting of the IAB’s Affiliate Marketing Council, then you should definitely check out their website, where the agenda for the meeting has now been posted. As there have been no candidates for the position of AMC chairperson, the meeting, which will be held on Thursday 26th January, will focus on discussing how the council should be structured and led throughout 2012.


When it comes to tackling questions over the value of publisher generated sales, incentive sites have always been in the firing-line. With the continuing strength of the last-click-wins model, it’s easy to make assumptions about those publishers who supposedly position themselves towards the very end of the buying process. To set the record straight, one of the UK’s leading cashback sites, TopCashBack.co.uk, commissioned independent research on cashback user behavior. To read their findings, including some surprising stats on how many shoppers were directed to buy from new advertisers by cashback portals, click here.


What makes you sit up and pay attention to an advertiser’s programme? While there’s no magic recipe, Red Letter Days think that investing in a big incentive that gives as many publishers as possible a chance of winning a treat at Christmas, is a good start. This year, they once again ran a multi-layered Q4 competition, with prizes including a holiday of a lifetime and an iPad 2! Following the success of the incentive, Affiliate Marketing Manager, Joshna Patel, shared her thoughts on why these campaigns are so important to their programme, in a guest blog post.


Finally, with St Valentine’s Day now only three weeks away, there’s already love in the air. Our publisher content portal TheHub is a great place to go to get your romantic campaigns up and running. You can search the site for all advertiser posts about Valentine’s Day, or simply follow this RSS feed of any promotions that include “Valentine”. Keep your eyes peeled for our own Valentines bulletin post next week, which will include all the best offers for the season of luuurve, as well as a fun competition.


Until next time,

Katherine Eames


Katherine Eames
Web Content Manager


New Advertiser Programmes



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