18th June 2012

Publisher News

Believe it or not, summer officially starts this Wednesday 20th June. This is hard to believe considering the weather we’ve been having lately, but don’t let the rain cramp your style as many of our advertisers have already started their summer sales. Don’t miss our summer sales post on TheHub for a guide to sales now on and an insight into those yet to come.

At least those of you attending the a4uexpo in Barcelona this week will get to experience some sunshine. Our strategy team will be there presenting at the following speaker sessions: If More Were Less – How Incremental Are Affiliate Sales; Mobile Commerce: The Mist Has Cleared and Solved: The European ePrivacy Directive & Performance Marketing. Check out the conference agenda for all timings to be sure that you get a seat front row and centre.

M-commerce is a hot topic these days and as such it’s worth taking a closer look at the stats and trends that stood out over the past six months since we released our first mobile commerce white paper. Client Strategist Matt Swan has done just this, using network data to analyse patterns, how m-commerce has developed across other channels and opportunities with publishers. Read the full white paper here.

Over 40 countries and 900 publishers helped shape this year’s European Affiliate Landscape Report. We are pleased to note that 27% of the respondents chose Affiliate Window and zanox as their preferred network across Europe. Read the full report to gain an insight into the key issues, trends and comparisons in European markets.

Until next time,

Jasmin Hassan
Web Editor


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