11th February 2014

Publisher News

If you have been following our social channels you may have noticed the abundance of ambiguous photos we have been posting over the past couple of weeks. Despite their interesting nature, no AWin employees were hurt in the making …  We asked you to caption these photos with your witty one-liners and with the points of entry now closed, we are pleased to announce that the winners have been chosen. Congratulations to 1st place winner Steven Marwick of www.valentinesroses.co.uk, 2nd place winner Rachel Roodhardt of @hotelsN and 3rd place winner, Iain Weir of @shutteritch – your prizes are on their way to you.  Get ahead of the crowd and ‘Like’ us on Facebook, ‘Follow’ us on Twitter and bookmark our blog as we will be running a variety of competitions throughout the year and we wouldn’t want you to miss out.

Fashion Week hits our shores this Friday and whether your visitors want to rock a vintage look, exude classic elegance, or make a statement in more bling than your favourite rapper; it’s time to utilise our advertisers to help you cater to any fashion desire your users may require. Head over to the TheHub, where you can get all the latest news and fashion offers, filtered down by type and sector. That means less sorting through streams of content and more time to get creative!

The first set of stats for 2014 are now in with our January mobile update available for download. Headlines from the previous month saw 2,000 sales a day originating from Android smartphones, 124 clicks each minute coming from an iPhone device and the share of traffic and sales through Android devices gaining further ground on Apple devices. Register your interest in our monthly mobile data by emailing the team: strategy@affiliatewindow.com.

Finally, compliance within the performance channel is an often overlooked but critical component of any network’s offering. It is still primarily performed by affiliate networks and in an era of increasing third party platforms, automated technology solutions and agency-led programmes, should not be something that is diluted. In our latest white paper we want to offer guidance on the role of the Affiliate Window Compliance Team. Download it here.

Until next time,

Jasmin Hassan
Online Editor

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