5th January 2012

Publisher News

Welcome back! And welcome to 2012! Here’s hoping that you have indulged and celebrated and enjoyed every moment of the festive break. January presents a great chance to both reflect on the last twelve months and also plan new beginnings and fresh starts for the months come. There have been excellent articles compiled charting industry ups and down over the course of 2011. If you’re after some top coffee break reads, take a gander at Helen Southgate’s review of her year as AMC chair, or Matthew Wood’s detailed recap of the important performance marketing developments from January to December. Our own Strategy Director Kevin Edwards has also complied his thoughts on a year that could stand as an important transition in many areas of the industry. Finally, if you want to catch up on the action-packed year that we’ve had at Affiliate Window and buy.at, take a look at our own round-up of key events from 2011.

Looking back helps us to learn the lessons we need to make the next twelve months even better and there are plenty of consumers also using January to make a fresh start. That means it’s peak season for all sports, hobbies and diet-support retailers out there. To help you get the most from promotion of this sector, we have put together a dedicated article on TheHub. The post is chocked-full of offers from our pick of advertisers poised to help with healthy living resolutions, as well as some handy tips for making positive changes and a fun competition. Click here to get ahead of the pack and find out how to be in with a chance of winning a magic fluffy weight loss prize!

What’s top of your list of New Year’s resolutions? If it’s to get more involved with the performance marketing industry, then you could be in luck! The IAB’s Affiliate Marketing Council is on the hunt for a new chair to take the reins from the lovely Helen Southgate. Helen will be stepping down after the new chair is elected at the next full council meeting. If you are interested in finding out more, click here to read Helen’s own thoughts on the responsibilities and benefits of taking the role on, as well as how to kick off a candidacy.


Before Christmas 2011 is fully laid to rest, it’s worth taking a closer look at the stats and trends that stood out over the festive peak. Client Strategist Matt Swan has done just this, using network data to analyse patterns in the affiliate channel and how they compare to the predictions that were flying around before Christmas, as well as other reports of seasonal trading. Click here to read his full article.

Until next time,

Katherine Eames

Katherine Eames
Web Content Manager

 

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