Publisher Tips
What should marketers do now that Google Keywords are “not provided” in Google Analytics?
Keywords showing what a user typed in to Google to arrive at your site were highly valuable to marketers for improving the ranking and relevance of pages, for understanding how people perceive your content and for finding new opportunities.
Now that the number of organic Google keyword’s provided by Google Analytics is edging closer to zero, what can marketers do to fill this information gap?
Improving ranking and performance:
This used to be simple with Google keyword data. In order to fill the gap, you can use a combination of landing page data (which pages Google search users are landing on), combined with information around what these specific pages are ranking for.
This means that more than ever, you need to keep on top of where your site is ranking for different sets of keywords. You can do this by using one of the many free or paid for ranking tools available online. Google Webmaster allows you to see what terms people are using to arrive at your site(be warned though as the accuracy of this data is shaky).
Discover how people currently perceive your content and find new keyword opportunities:
Tools for finding keyword opportunities include Google Suggest, Ubersuggest, SEMRush, and Google Adwords Tools. You can also use internal site search data. What are people searching for within your website? Match your lists of keywords found from the above methods to your rankings for them. If you are ranking in position 11 for a highly searched for, relevant term, then this represents a good opportunity.
Advertiser Profile
From babies with love
Contact
Cecilia Crossley
Sector
Charities
Tell us something that publishers might not know about your programme?
My inspiration for setting up from babies with love came from becoming a mum. My eldest son was born just before Christmas 2010; when the charity appeal adverts came on TV, with him in my arms, I felt a new level of emotion, and more determined than ever to do something. Becoming a parent fuelled my belief that every baby should have a fair start in life, no matter where they are born.
I was out shopping for his clothes when I thought to myself: if I could buy beautiful baby clothes and know the profit helps children in need, why would I buy anywhere else? The answer is I wouldn’t! So I set up from babies with love, selling beautiful organic baby clothes for 0-2 year olds – but instead of profits going to shareholders, 100% of our profit goes to orphaned and abandoned children.
Which months are most important for your brand? When are your key sales periods?
Many of our customers are purchasing gifts for newborns and first birthdays; with babies born all the time every month is important! Obviously Christmas is important and we’re looking forward to working with lots of publishers over the next few months.
Which methods have you found most effectively to motivate your publishers?
We provide unique content and offer great commission. Our story, and the stories of the children our profit supports, engage and inspire our publishers’ audiences. At the moment, to celebrate the launch of our programme, we’re offering 8% commission. We’re interested to discuss ways of partnering with new publishers, so please get in touch!
Who is your hero?
Anita Roddick, the founder of The Body Shop. Her creation of a successful business that works to address human rights and environmental issues is an inspiration. The Body Shop was one of the first companies to bring ethical consumption to the mainstream, having a huge impact on corporate social responsibility and social enterprise as we know it today.
Which one website gets you through the day?
I always have Google Analytics open and looking through the screens I’ve got open now its various blogs by people writing about parenting. I remember with my first born Mumsnet was permanently open!
Do you have any new/big plans for the next few months that publishers should know about?
We want to support hundreds of children, so we’re telling more and more people about our groundbreaking concept. We’re very excited about an upcoming 3-month poster campaign on the London Underground; it’s going to significantly increase brand awareness and we’re looking forward to working with publishers alongside this high impact advertising. If you use the Underground from 18 November look out for them!
Join the programme now!
