28th May 2012

Publisher News

It’s hard not to have sport on the brain with Euro 2012 fast approaching. In preparation for the much anticipated tournament, this weekend saw England and Denmark face it off in a friendly as part of a heavy schedule of international friendlies for players to stake their claims for a place on the plane to Poland/Ukraine. However, the absolute peak of this month's sporting calendar has to be Affiliate Window’s very own SuperGames, which kicks of this Thursday 31st May. With the Freemax Femails and the AA All StAArs among the teams already raring to go, make sure you don't miss out. We still have a few spectator places remaining where you can watch the fun and games without breaking a sweat. Contact our events team and sign yourself up today.

This week’s Partnerships Tips offers strategic advice on how to make the most of your performance marketing programme, along with best utilising the tools available. However, there is another key platform which is worth paying particular attention to. Yes, you guessed it, Mobile. As always we are closely monitoring the latest mobile stats. Traffic on the network shows that 34.7% of all Smartphone traffic was for fashion and clothing advertisers and 14.24% was for electrical advertisers both in the retail sector. We are continually updating our list of advertisers with mobile tracking in place, browse through the full list of mobile optimized programmes within the merchant directory.

As a final point, last week we gave you a final reminder about the ePrivacy Directive and how to ensure compliance by reading through The ePrivacy Directive: What you need to know guide. The Directive is now enforceable but please don’t hesitate to get in touch with any questions you may have.

Until next time,

Jasmin Hassan
Web Editor


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