Publisher Tips
Modern Day Link Building Tips – Part Two 
1) Have real conversations with others on social media and become a trusted voice in your industry. People will be a lot more likely to link to your content that way.
2) How about running a competition for the website which gains the most number of social shares for a piece of content you have created?
3) Use tools such as www.copyscape.com to find out if your web content has been copied somewhere, and www.tineye.com/ to discover if your images have been used elsewhere. If they have, then ask those websites to mention your website.
4) If someone says that they want payment in order to publish your article, or aren’t accepting guest blog posts at the moment, then make sure you still follow up. Make sure you have a dedicated rebuttals system.
5) Build up a persona. So, talk about your interest in a particular topic (which you know that the person you are sending an email to has an interest for), and be extremely specific. Highly personalised emails are much more likely to garner a response.
Advertiser Profile
Pussycat London
Contact
Jem Buday
Sector
Fashion
Which months are most important for your brand? When are your key sales periods?
We do our peak sales during Christmas season. We receive the most orders during November and December. It is also a pleasure of us to meet customers’ demand on their most excited times of the year.
What do you think is the next big thing for performance marketing?
In the ever-changing technologic world, obviously mobile changes are the most essential ones. As expected from all affiliate world users, performance and social will come together, responding to consumers approach due to the increase of smartphone users. There are already many traffic sources such as deals, cashbacks, vouchers, schemes on social media, however they are still need to be risen and reinforced against the support problems of mobile tracking. The next big thing for performance marketing, which we think already on the way, is optimization of the performance with mobile improvements.
Which methods have you found most effectively to motivate your publishers?
We believe in change. For motivation we always try our bests to improve ourselves and keep us updated according to the contemporary world. Creating and coming up with new changes will keep them excited and never expecting all the time. This change covers everything from renewing our product categories to applying new methods of online shopping. We are aware that we mustn’t get behind of the market and we must show that we are different and better than our rivals. And also the most effective way to promote publishers is financial incentives.
What technological innovation would you like to see in performance marketing?
We would like to see more personalization with the data collected from customers. Because we believe personalization will definitely bring much more customer satisfaction and loyalty. With the benefits of the technology, big data will bring much more ability of collecting and analyzing data than ever before to gain new insights and offer innovative products. When using the data, advertising campaign should be personal to the customer for the success not to be left behind in the competitive market. This much of data will come up with closer and better relations with customers, which will lead better customer satisfaction and thus better success in sales.
What’s the best piece of performance marketing advice you have been given?
The best advice given was about the customer behavior towards the brand. We are aware of the importance of brand image, brand reputation and loyalty. With that reason, we always aim to create and keep the best image on customers’ mind. Consumers need an emotional connection with their favourite brands. That’s why we have always been told to use a good service of a well-established affiliate network, which can really help us to build that connection between our brand and the customers.
Which one thing would we always find in your refrigerator?
We always keep champagne in the fridge in our office, because we like to celebrate our successes. 🙂
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