It’s survey time! This year, the IAB is collaborating with The IDM to carry out a survey to investigate the potential of creating a qualification in affiliate marketing. This survey is vital in helping support the channel’s development as an integral part of the marketing mix, so your input here is invaluable. The survey is online, totally anonymous and will only take five minutes of your time. Please follow this link to participate. You can contribute up until midnight Monday 31st March. If you have any questions or comments, please contact clare@iabuk.net.
It’s important we ensure our network is kept free from unethical activity and that is why we have a dedicated Compliance team making sure we’re all kept on the straight and narrow. In the latest article from our Compliance blog – we look at best practices, as well as those unacceptable methods of promotional activity. As a network, we pride ourselves with our ethical and transparent stance. In maintaining this, we aim to protect both advertisers and legitimate publishers.
The fashion police has been out and about in full force with Fashion Weeks occurring all over the globe. With Paris Fashion Week signalling the end of the AW14 runway shows, we are currently gearing up for our own Fashion Show in the form of our latest sector event Fashion Focus taking place tomorrow at London’s Altitude 360. For those attending, we look forward to seeing you there and for those who cannot make it – keep an eye on our blog and Facebook page for a full roundup.
Finally, don’t forget our publisher newsletter will now be distributed via an opt-in service, replacing the current automatic distribution to all publishers on the network as of 24th March 2014. Don’t miss out, subscribe today to continue receiving all the latest news and offers via the network.
Until next time,
Jasmin Hassan
Online Editor
