Google set tongues wagging last week as the multinational corporation announced that it will be closing down its affiliate marketing network (GAN) over the next few months. J.J Hirschke, Head of Google Affiliate Network commented; “…we’ve made the difficult decision to retire Google Affiliate Network and focus on other products…”.
With the consistent growth in the industry, performance marketing is a long way away from the Wild West reputation it once had. An interesting article from Shop Direct Group's Online Marketing Executive, Ryan Jones, reflects on some of the affiliate industry's biggest accomplishments since his involvement began. With highlights including paying beyond the last click, personalising the customer journey and truly understanding the value of publishers, the change in the performance marketing landscape is clear for all to see.
Finally, mobile commerce has experienced staggering growth over the past two years. In this time, the launch of more sophisticated handsets and better connectivity has led to changes in consumer behaviour as well as the devices used to access the internet. We have produced a new infographic highlighting this exceptional activity - click here to download.
If you have any comments or questions regarding our latest infographic, please feel free to tweet us @Affwin or get in touch with our Strategy team directly at strategy@affiliatewindow.com
Until next time,
Jasmin Hassan
Web Editor
