Unless you have been living under a rock, you will know that last week the IAB and PwC released the UK’s first ever study on the Online Performance Marketing industry. As the first of its kind, the study allowed for never before seen insight made possible by financial contribution from over 20 companies, including Affiliate Window. The report set out to assess and outline an accurate portrayal of the size and value of the industry in the UK. With the findings showing advertisers estimating to spend 5-10% more on OPM in 2013, the study is a must-read. Find out more and download the full research via the IAB website.
An obvious contributor to the continued growth of the performance marketing industry is of course, Mobile. As part of our continued effort to help our publishers make the most of the Mobile wave, our strategy team has put together a list of all advertisers who are currently tracking sales through handsets. With more and more advertisers jumping on to the bandwagon, this list is a must have for any savvy publisher interested in maximising returns. Learn more and access the full directory here.
Not long to go until PMI hits Manhattan. Have you registered for the two day conference yet? Well what are you waiting for? Early bird rate tickets are still available if you register now. As Titanium sponsors of the event, we highly endorse the inaugural 600 capacity conference. With world class international speakers and a cutting edge agenda, this is a must attend event for any performance marketing professional interested in learning more about the latest industry innovations, technology, collaborations and new revenue stream opportunities.
Finally, we’d like to extend our congratulations to those 200 publishers who were the first to make a sale last Monday in aid of Squirrel Appreciation Day. News to your ears? You can learn more about our nutty plan which saw us give away the last copies of our Naked Network calendar in a moment of madness here. Be sure to keep an eye on those post boxes :).
Until next time,
Jasmin Hassan
Web Editor
New Advertiser Programmes
