3rd September 2012

Publisher News

It is that time of year again, all the students are heading back to class, the leaves are turning and everyone is making the most of the last rays before the nights really draw in. If you are dreaming of extending the summer even further, we have advertisers who can help sun loving consumers jet-off in search of winter sun or help those skiers ski for less. Whatever you’re into, don’t miss their latest offers here.

It’s time for the annual Affiliate Advertiser survey. This year, the IAB’s Affiliate Marketing Council (AMC) is collaborating with Affiliates4U to carry out the survey and publish the findings in time for a4uexpo London in October. The Affiliate Advertiser Survey is a vital piece of industry knowledge, producing insight and intelligence that will help support the channel’s development as an integral part of the marketing mix. Your input to this is invaluable. The survey is online, quantitive and totally anonymous. It will take just five minutes of your time. Please follow this link to participate.

Finally, our Strategy Director, Kevin Edwards recently took part in a Q&A to discuss the challenges facing the performance marketing industry, growth opportunities and areas of interest for publishers. Read the full article for yourself live on Econsultancy.

Until next time,

Jasmin Hassan
Web Editor

 

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