Last week we were focusing on the year that has just ended, but the importance of looking backwards is to gain insight that can be used to optimise future plans – as well as the fun of reminiscing! Affiliates4u have compiled a whole bouquet of tips and predictions for the year ahead by speaking to a variety of industry experts. There’s loads of points aimed at publishers so it’s definitely worth a read. Fortune Cookie’s Justin Cook presented his top digital predictions for 2012 via iMediaConnection back in December, and included some really exciting ideas that make the future look pretty cool. Some people are even making predictions for next Christmas already! All in all, there’s lots of food for thought at the moment.
Are you following Affiliate Window and buy.at on twitter yet? It’s a great way to engage with us and now there’s even more reason to add us to your list. As well as the usual updates, programme news and useful industry happenings, we have launched Free Fiver Friday – a simple way to get the weekend started. Each Friday we’ll give one publisher a Free Fiver, just for getting in touch. Start following @AffWin and @buyatUK now, then you simply need to tweet @ us on Friday and include #FFF to be in with a chance of a Friday treat on us. Details can be found here.
If 2011 was a big year for you, it might be worth submitting an entry for this year’s Performance Marketing Awards (previously known as a4uAwards). There are lots of relevant categories for publishers who have cut the mustard by running an industry-leading site or campaign, launching a tech innovation or demonstrating outstanding sector performance. Click here to find out more about the categories that are running this year. The deadline for submissions is January 31st, so there is still time if you get your skates on.
Until next time,
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