Glass ceiling, inequality, male domination; these are all words we have been seeing in the media lately. It doesn’t come as a surprise however, the topic of women in senior roles has been setting tongues wagging since mankind laid out his first business suit. Stepping away from the archaic theme, the digital sector is one industry making waves in this area with The Drum’s 30 under 30 Women in Digital accolade proving just that. We are proud to have one of our very own: Safiyya Riyadh, Head of Technical Services, make the cut. With the list ranking in order of votes received from the industry, as well as a consideration of individuals' career highlights, Safiyya’s involvement attests to her achievements to date. Keep an eye out for an interview with the lady herself, coming soon.
As we get into the full swing of Q4, have you taken a look at the state of your strategy? For a successful venture into performance marketing, educate yourself on industry developments, case studies, industry research and any forthcoming developments by signing up to our strategy newsletter. This month’s edition includes trends that could shape affiliate campaigns next year, highlights from this year's PMI, the usual mobile digest and more.
Q4 is our preferred quarter as our two favourite holidays reside here – Halloween and Christmas. First up, Halloween – with an air of pumpkin spiced lattes, carved pumpkins, more sweets you can shake a broom at and white sheets, All Hallows Eve is a celebration for any age group to enjoy. Don’t miss out on the fantastic offers from our advertisers, head over to TheHub and start promoting now! Next up - Christmas, and despite the moans of groans of the late adopters, it is never too early to start promoting.
This week’s newsletter contains an abundance of festive offers and the Christmas category on TheHub is also there for your perusal. Moreover, the @AWinXmas twitter account will be open for business very soon bringing you real time offers so keep your eyes peeled for that.
Finally, our Gift, Gadgets and Toys event – Unwrapped 2013 returns this Wednesday October 2nd and there are still a few spaces left. Please get in touch if you would like to attend. Not one to be missed - confirmed advertisers include Virgin Experience Days, Thorntons, Interflora and Whittard of Chelsea.
Until next time,
Jasmin Hassan
Web Editor
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