Publisher Tips
Ten tips for a profitable affiliate marketing business – part one
The key to making money online from performance marketing is to understand your readership, and to build their trust.
Here is part one of my top ten tips for making more money from your affiliate website (part two to come next week):
1). Know your readership/users. Understand what they are looking for, what they would find useful, and why they are on your website. Find out how your readers land on your site, and try to put yourself in their position. What would you want to see on your website if you were them?
2). Be relevant – only put up affiliate links if they are completely relevant to what you are talking about and what your users are looking for.. Conversion rates are always going to be specific to an individual website.
3). Be helpful . Give users something they will genuinely find useful, and will make them want to come back to your site over and over again. Being helpful will also generate recommendations to your site.
4). Be trustworthy – if people trust you, then they will be more likely to convert. Spend some money on good design, and be open and honest.
5). Experiment. Try out different layouts, different affiliate programs and different content. And don’t presume anything! Test out your changes with Google Analytics goals and events.
Advertiser Profile
Go2Games
Contact
Craig Constantinides
Sector
Gifts, Gadgets & Toys
Tell us something that publishers might not know about your programme?
Our job titles although fun are to be taken seriously. We currently have employed a Dark Lord of Business Development, an Overlord of Operations and a Sorceress of Service. We are currently in the market for a Master of Marketing and a Web Wizard.
What do you think is the next big thing for performance marketing?
We would like to think we have a keen eye on the pulse of Performance Marketing and believe that creative engagement is very important. Although this may not be groundbreaking, we believe that the creativity of our customers is overlooked in favour of techniques such as like and share contests, in which many consumers have very little faith in winning.
Which methods have you found most effectively to motivate your publishers?
Clear and concise communication, whilst also remembering that retail as a whole should be fun. We aim to allow publishers to remove the shackles of corporate and share in our ethos of allowing personal goals to affect what areas of a company should grow.
What’s the best piece of performance marketing advice you have been given?
To be yourselves, we are all human (even though our job titles may suggest otherwise) and should therefore understand that mistakes can and will be made, it is how you deal with this type of adversity that really matters.
If you could change one aspect of the industry, what would it be and why?
Companies promising far too much and then only delivering on a small percentage of what they have set out to do. Honesty is indeed the best policy.
Which one website gets you through the day?
Stumbleupon.com let it know your interests and it does its very best to do the rest.
Which one thing would we always find in your refrigerator?
Halloumi, try them with digestive biscuits or watermelon. Salty and Sweet.
Do you have any new/big plans for the next few months that publishers should know about?
We aim to engage with our customers creatively. We believe that engaging your customers with activity over likes will have a great impact on the people we attract to the site and customers will have a chance to earn their gaming goodies. A like and share contest we feel has somewhat lost its charm.
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